The annual report on the most valuable and strongest Japanese brands, Brand Finance Japan 100, was released in May 2019. Brand Finance is the world's leading independent brand valuation consultancy, founded in 1996, with a focus on connecting brands to the bottom line. The company evaluates thousands of the world's biggest brands every year, using four key strengths: independence, technical credibility, transparency, and expertise. Brand Finance helped create the internationally recognized standard on Brand Valuation - ISO 10668 and the recently approved standard on Brand Evaluation - ISO 20671. The report provides a list of the 100 most valuable and strongest Japanese brands, along with their brand value in JPY million. The report also includes a foreword, brand value analysis, brand valuation methodology, market research methodology, stakeholder equity measures, consulting services, brand evaluation services, and communications services. For business, media, and other inquiries, the report provides contact information for the managing director of Brand Finance Japan, the communications director, and general inquiries.
