The Brand Finance China 500 report, published in March 2019, ranks the most valuable and strongest Chinese brands. The report is based on a rigorous valuation methodology that includes market research and stakeholder equity measures. The top 500 brands in China are listed, with a total value of over $1 trillion. The report also includes a regional analysis and a sector reputation analysis. The report is intended to bridge the gap between Chinese brands and the global market, and to reinforce consumer perception and boost brand value. The Brand Finance coat of arms is a certification of a brand's dependability and longevity, and is an important part of the report.
