The annual report on the world's most valuable apparel brands, published by Brand Finance in March 2017, provides an overview of the top 50 apparel brands in the world. The report includes a ranking of the brands based on their financial strength, brand value, and market share. The report also includes a breakdown of the methodology used to calculate brand value and an executive summary of the key findings. The report emphasizes the importance of monitoring brand performance and using financial rigor to understand the value of a brand. It also highlights the challenge of communicating the value of a brand to non-marketers and the importance of boards understanding the significance of their brands to the business. Overall, the report provides valuable insights into the world of apparel branding and the financial impact it can have on a business.
