The report, titled "Switzerland 502017: The Annual Report on the Valuable Brands of Switzerland," provides an overview of the top 50 valuable brands in Switzerland, as determined by Brand Finance. The report highlights the importance of a strong brand in attracting consumers, building loyalty, and motivating employees. However, it also notes that many companies fail to effectively utilize their most valuable assets, primarily due to a lack of monitoring of brand performance and a lack of financial rigor in analyzing the data. This can lead to difficulty in communicating the value of marketing efforts to management and executives, and can result in skepticism from financial decision-makers who view marketing efforts as a mere marketing ploy.
