The Brand Finance India 100 report for August 2018 highlights the importance of strong brands in attracting customers, building loyalty, and motivating staff. However, the primary purpose of a commercial brand is to make money. Despite significant investments in brand design, launch, and promotion, many organizations fail to effectively use their most important assets. Monitoring of brand performance is often sporadic and lacks financial rigor, leading to poor communication and a negative impact on the bottom line. Brand Finance bridges the gap between marketing and finance, providing experience across a wide range of disciplines and connecting brands to the bottom line.
