The report highlights the importance of strong brands in attracting customers, building loyalty, and making money. It notes that many organizations fail to effectively utilize their brands, leading to missed opportunities and a negative impact on the bottom line. The report emphasizes the need for regular monitoring of brand performance, with a focus on financial measures, to ensure that marketing spend is well-directed and that the value of brands is properly communicated to boards and finance teams. Brand Finance is a company that bridges the gap between marketing and finance, providing expertise in a range of disciplines to help organizations make the most of their brands.
