The report by ACCA highlights the importance of increasing the demand and uptake of digital solutions among European small firms in areas such as cloud computing, e-invoicing, social lending, and e-commerce. The report finds that there are important gaps in awareness and confidence levels among the SME sector, and calls on the European Commission, member state governments, and the IT industry to actively engage with the advisory community to reach a critical mass of SMEs. The Association of Chartered Certified Accountants (ACCA) is a global body for professional accountants, offering business-relevant qualifications to people around the world. The report's core values include opportunity, diversity, innovation, integrity, and accountability, and the organization aims to develop capacity in the profession and encourage the adoption of consistent global standards.