This report outlines seven strategies for driving growth and profitability through a partner program. The first strategy is to establish direct relationships with key media partners and customize insertion orders to negotiate favorable terms. The second strategy is to use a partner management platform to communicate with partners about new opportunities and incentivize specific performance goals. The third strategy is to have reliable tracking data that spans the entire customer funnel, including paid and earned media. The fourth strategy is to have flexibility in how you pay your partners to respond to trends and make necessary changes. The fifth strategy is to have robust reporting to analyze partner performance and find the gold in your data. The sixth strategy is to pair big data insights with control over partner relationships to manage individual partners and bring in the consumers needed for growth. The seventh strategy is to analyze SKUs and product categories at the partner level to drive better margins.
