The report discusses the impact of digital technology on international commerce, specifically the rise of ecommerce, digital payments, and widespread internet adoption. These changes have made it possible for brands to reach a global audience without a physical storefront. The report also highlights the importance of digital marketing in a world where digital presence is competing with physical presence. Winning companies are able to execute their strategy not only for their local market, but also for worldwide consumers. The report focuses on how brands can find the right platforms and partners to take their performance marketing program global.
