This report provides a buyer's guide for travel advertisers when choosing a performance marketing platform. The travel industry is diverse and includes airlines, hospitality, online travel agents, aggregators, cruise ships, tour operators, and destinations. These companies compensate partners for various use cases, such as driving trip bookings, promoting package deals, and improving loyalty credit card adoption. Choosing the right performance marketing platform is critical for travel brands to scale and meet their unique needs. This report will guide readers in identifying the best platform for their business.
