The report discusses ways for retailers to uncover incremental value from their partners. It suggests that partnerships can provide brand awareness and revenue, but the relationship can be opaque. The report identifies four key metrics to determine the value of partnerships: return on investment (ROI), customer lifetime value (CLV), cost per acquisition (CPA), and customer acquisition cost (CAC). The report also identifies challenges to overcome, such as bias and fairness, and provides four key takeaways for retailers to maximize their relationship with partners. The key to making these goals happen is good data.
