The Partnership Life Cycle is a six-stage process for launching and sustaining a healthy program. The stages include Discover & Recruit, Contract & Pay, Track, Engage, Protect & Monitor, and Optimize. The eBook highlights the importance of each stage and provides best practices for managing the partnership life cycle. The Partnership Economy has introduced new forms of partnerships that benefit both companies, and these new forms of collaboration have also brought with them unique life cycles that work differently from both traditional media buying and the previous concept of “partner marketing.” The eBook provides a comprehensive guide for companies looking to establish successful partnerships and drive revenue growth.
