A buyer's guide to a affiliate marketing automation provides insights into creating a successful partnership. The guide explains the importance of automation in performance-based affiliate programs, highlighting the need for technology platforms to provide more control and transparency for brands and advertisers. The guide also provides a comprehensive list of considerations for buyers when selecting a solution, including the tools and services needed to create an affiliate program, the importance of tracking beyond cookies, and various types of affiliate programs. The guide concludes by emphasizing the importance of choosing the right solution for your business and marketing goals.