The report is about understanding the options for growing a partnership program. Recruitment is a key component of a successful partnership program, as it allows for increased revenue, expands the value and reach of the program, and reduces concentration risk. The report covers the full customer journey and the importance of recruiting partners whose audiences focus on different segments of the customer journey. It also explains how partnerships can be used to build awareness, drive interest, and close sales. Additionally, the report discusses how mature partnership programs mitigate risk by diversifying their partner mix and limiting dependency on just a few top partners.
