This report provides best practices for tracking partnerships, including gathering vital data, discovering and recruiting partners, contracting and paying partners, engaging with partners, protecting and monitoring partners, and optimizing the partnership life cycle. The report also highlights the growing importance of partnerships as a revenue growth opportunity for enterprises, with high-maturity partnership programs contributing an average of 28% of overall revenue. The report provides examples of successful partnership programs, including affiliate and content partnerships, influencer partnerships, and mobile partnerships. Overall, the report provides valuable insights for companies looking to leverage partnerships to drive growth and competitive advantage.
