This report provides best practices for protecting and monitoring partnerships, including the core steps for every partnership, spotlight on affiliate partnerships and content partnerships, influencer partnerships, and mobile partnerships. The report also highlights the importance of partnerships as a new revenue channel, with high-maturity partnership programs contributing an average of 28% of overall revenue. The report is based on a study commissioned by Impact and conducted by Forrester Consulting, which found that more than half of the companies surveyed already obtain more than 20% of their revenue from partnerships. The report concludes that investing in partnerships can drive growth and competitive advantage.
