The report highlights the importance of marketing support and the need for it to be adjusted to the Marketing Supply Chain. Front-line individuals in the fashion, beauty, and retail industries believe that while marketing materials are critical to sales success, they are often wasted due to late delivery or the wrong amount being provided. The main obstacle is ensuring that corporate-level marketers and front-line managers are on the same page in terms of which materials are important and when they need to be delivered. The report suggests that marketing should be more focused on tracking and optimizing the marketing supply chain to ensure that materials are delivered on time and in the right amount.
