The whitepaper "How Insight Fuels The Marketing Engine" discusses the importance of marketing intelligence in providing marketers with the knowledge and facts they need to improve performance and enhance customer experiences. The marketing intelligence engine should aggregate relevant information and deliver it through efficient channels to provide relevant, dynamic content. The whitepaper emphasizes the need for brands to identify and understand customer needs and requirements in order to align themselves with the customer-centric culture. The rise of social media and mobile devices has also given customers more control over their engagement and experiences with brands. Overall, the whitepaper emphasizes the importance of marketing intelligence in enabling brands to deliver brilliant customer experiences.
