The CMO Council's APAC Digital Directions report highlights the rapid adoption of digital marketing in the Asia-Pacific region, with consumers increasingly using mobile devices to access platforms like Facebook. However, the report also notes that the region faces challenges in terms of digital transformation, as marketers must shift their focus from using digital as a push channel to delivering personalized and timely engagements. The report provides insight into the demographics of digital consumers in the region, as well as leadership strategies and affiliate partnerships. Adobe is a contributing partner to the report.
