The CMO Council's study in partnership with Libris found that visual media is crucial for effective brand storytelling, yet many organizations are struggling to leverage their internal media assets. The study surveyed 177 senior marketing leaders and found that 65% believe visual assets are core to their brand story, while 50% and 60% respectively believe photography and video are important. However, the study also revealed that internal silos, priorities, and processes are preventing these assets from being effectively used. The study's key findings and takeaways highlight the importance of visual media in brand storytelling and the need for organizations to address internal challenges to fully leverage these assets.
