The CMO Council's Strategic Resource, presented by Mind the Gap, provides insights and benchmarks on various marketing topics, including big data, sentiments, and emerging innovations. However, it is less common for the resource itself to be read beyond the statistics and delve into the message and content. The author of the report points out that even when marketers over-deliver, they may not be hitting the mark, and it is difficult to identify opportunities lost in the face of over-delivering against customer expectations. The report suggests that marketers should ask new questions of their customer experience and use data in ways that the customer values. The author also mentions a white paper by RedPoint titled "Mind the Gap" as a year-ending strategic resource for marketers.
