The whitepaper "Transformation in the Age of Engagement" by CMO Council discusses the importance of purposeful shifts in a dynamic digital journey. The paper highlights the increasing demand for digital optimization and the pressure for businesses to shift quickly or risk losing market share and revenue. The whitepaper also notes that leading-edge companies are investing more in digital initiatives, with a predicted $5.9 trillion US dollars being spent between today and 2021. However, not all investments will pay off. The paper concludes by emphasizing the need for businesses to make positive shifts across their digital journey.
