The report discusses the issue of unqualified and unreliable leads generated by lead generation vendors, which can harm a brand's reputation. The report suggests that brands should carefully vet lead vendors and ask questions about their quality control measures to ensure that they are not generating low-quality leads. The report also highlights the importance of compliance in lead marketing and the need for brands to be proactive in protecting their reputation. Overall, the report emphasizes the need for brands to be more vigilant in their lead generation efforts and to prioritize the quality of their leads over quantity.
