The report highlights the importance of retailers utilizing data analytics to improve their digital experience and mitigate risks. The pandemic has accelerated digital transformation plans, putting pressure on marketing teams to react and change their standard operating procedures. Retailers need to wrap their arms around disparate data silos and move up the analytics maturity curve. The report also highlights the impact of the pandemic on the retail and consumer packaged goods industries, with many brands filing for bankruptcy and struggling to meet consumer demand. The report emphasizes the importance of retailers providing timely and reliable delivery services to meet consumer needs and avoid brand abandonment.
