The SpyCloud Ecommerce Fraud Whitepaper highlights the increasing importance of online identity verification in the digital era. The lack of proper controls can lead to significant losses for ecommerce merchants, including lost sales, high fraud mitigation costs, and negative brand reputation. The top two challenges faced by ecommerce companies today are online identity verification and balancing fraud prevention with customer satisfaction. The pandemic has exacerbated these challenges, as both customers and fraud perpetrators have shifted to online transactions. The ecommerce sector needs to find new ways to reduce customer friction while effectively detecting and preventing fraud. SpyCloud's Identity Risk Engine is designed to detect risky customers and balance fraud prevention with customer satisfaction.