This report provides qualitative insights into the current state of the software sector, including public and private valuations across the transaction spectrum. The report also includes interviews with leaders in the sector. Key takeaways include the acceleration of core HR software implementation in SMEs, the adoption of beacon technology across various industries, and the focus on effective SaaS management in enterprises. The report also highlights the growing market for beacon technology and the importance of onboarding differentiation for companies. Additionally, the report notes the wave of large transactions in the MarTech space and the continued importance of customer engagement/experience companies.
