Kellogg Company has achieved significant savings and increased traveler satisfaction through its end-to-end travel program strategy. The company has seen a 30% increase in 21-day advance international air bookings, a 13% drop in net cost per trip mile, a 26% increase in hotels booked in program, and a 68% increase in 21-day advance U.S. domestic air bookings. The secret to their success lies in providing travelers with advice upfront about what they won't be reimbursed for, and having the same agents support them throughout the trip cycle. Kellogg's program reinvention has resulted in a 10% increase in online bookings and a 11% reduction in average hotel room rate. Overall, this end-to-end strategy has elevated the company's travel program and created happier travelers.
