This report provides insights on the key areas for investment in customer experience (CX) in 2017 and how to make the most of vendor partnerships. The report includes interviews and presentations from CX leaders, tips on leveraging customer insight, and success stories of companies that have excelled in CX through vendor partnerships. The report also covers topics such as customer loyalty and retention, customer satisfaction monitoring, and voice of the customer. The key investment categories for 2017 include channel integration, customer experience management, and customer journey mapping. The report emphasizes the importance of building a strong business case for investment and selecting the right vendor partner to ensure customer success.
