The Big Book of Customer Insight, Data & Analytics is a comprehensive guide on how to leverage customer insight, data, and analytics to excel at customer experience. The book covers trends and challenges within customer insight, data, and analytics, including the changing customer landscape, new measurement metrics, and the importance of data privacy. It also includes practical advice and learnings, such as a case study on how Boots UK increased sales and customer satisfaction through personalization, and tips on turning customer data into actionable insights. The book also features interviews and presentations from leaders in the industry, as well as partner spotlights and information on how to join CX Network.
