This report provides an overview of the telecoms industry and its focus on improving customer experience. It highlights key trends in the market, including customer churn rates and the use of personalization and engagement tools. The report also features case studies of companies that have excelled in customer experience, such as SMARTY, Sure International, China Mobile Zhejiang, Celcom Axiata, and Turkcell. Additionally, the report includes insights from MaritzCX's study of over 10,000 CX practitioners and outlines the business rewards available from high levels of CX maturity in telecoms. Overall, the report provides valuable information for companies looking to improve their customer experience and stay ahead in the competitive telecoms market.
