The fashion industry is undergoing significant changes, with the traditional fashion calendar being disrupted by the rise of online shopping and the shift towards more entertainment-focused catwalk shows. Many industry insiders argue that the current system is outdated and unfit for purpose, and the COVID-19 crisis may accelerate these changes. The pressure to show and deliver at an ever-increasing pace, driven by the breakdown of seasonality caused by online shopping, has accelerated the collapse of the six-monthly cycle. This has led to a more localised and fragmented fashion week calendar, with many brands struggling to keep up with the speed of trends. The focus is now on finding new ways to showcase the latest collections and meet the demands of consumers who want instant gratification.
