The future of customer behavior is being shaped by consumers acting as regulators, particularly in the areas of data privacy and personalization. Despite the hype surrounding the metaverse, most consumers are uninterested or unaware. The metaverse is a giant VR network that the tech industry is building, which proposes to transform the internet into a more immersive, real-feeling experience that can be shared by an unlimited number of users. The metaverse offers either an immersive virtual world or enables virtual experiences to be superimposed on the real world. However, the use of virtual or augmented reality while shopping is currently not of interest to most consumers.
