The January 2022 Digital Marketing Skills Benchmark report, conducted in association with [company name], reveals a continued demand for marketers with a more general marketing skillset. The report also shows a notable increase in demand for marketing managers and executives. Despite the evolution of technology and the increasing levels of data, digital marketing skills have declined since the last report. The shift towards virtual and digital channels has also added to the uncertainty in the industry. The CEO of CIM, Chris Daly, noted that marketing's position was elevated in 2020 due to the increased pressure to retain customer engagement and maintain brand presence. The report provides insights into the digital disciplines and industry breakdown, including agency, automotive, beauty and cosmetics, charity, construction and property, consultancy, consumer goods, ecommerce/online, education and training, electronics and engineering, events and conferences, fashion, financial services, food and drink, gaming, healthcare, insurance, IT/technology/telecoms, leisure/entertainment/sport, legal and accountancy, luxury goods, manufacturing, media and publishing, pharmaceutical, professional services, public sector, recruitment and HR, retail, travel/tourism/hospitality/catering, seniority breakdown, intern, graduate, executive, manager, head of department, director, and conclusions.
