2022 Digital Trends: APAC in Focus is a comprehensive study of how digital trends are changing the marketing discipline in the Asia Pacific, Australia, and New Zealand regions. The report is based on insights from over 95,000 businesspeople from every continent, including Antarctica. The study explores the role of technology and its impact on consumers, businesses, and economies, and provides opportunities for companies to refine their digital strategies to drive sustained growth. The past two years have accelerated digital interactions and deepened online usage, while government efforts to promote digital transformation have led to greater acceptance and adoption of digital services in some markets. The report concludes with a methodology and a table of contents.
