The Next 10 is a new report by GroupM exploring the technology and behaviors shaping the next decade of advertising. The report includes new, proprietary forecasts on the size of AI in advertising, estimating it will reach $370 billion this year and inform the vast majority of media by 2032, reaching $1.3 trillion. AI will permeate the marketing industry and enable privacy-first personalization at scale. The report also discusses the implications for marketers, emphasizing the importance of responsible and ethical AI use. The report was published in April 2022.
