找报告就来发现报告（www.fxbaogao.com），这里的研报数量多得数不清，覆盖了宏观、行业、财报等各个维度。作为用户量巨大的专业平台，我们深受市场信赖。我们致力于提供最全面及时的数据，用极简的设计和前沿技术，帮您屏蔽无效信息，直击核心内容。让您在复杂的金融世界里，轻松实现深度洞察和精准决策。
The dentsu Global Ad Spend Forecasts report for May 2023 reveals that global advertising spend is expected to grow, despite economic uncertainty. However, the increase is driven by media price inflation, resulting in a flat year for ad spend. The digital space is expected to experience a 6.6% three-year compound annual growth rate (CAGR) to 2025, which could be a temporary slowdown or a structural change towards slower growth. The media landscape is investing in its reinvention, with a focus on carbon management, accessible content, and innovative solutions such as generative AI and retail media. The industry is experimenting with new ad-funded video on demand plans and boosting TV investments. Despite the challenges, the future is promising with ad spend growth expected to accelerate in 2024.
