商业购物中心3-4月月度系列（美好生活节2.0主题）活动策划方案

2023商业购物中心三/四月活动策划 HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURHELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR春天的味道渐浓，春天的风景已经有了色彩的轮廓，几场春雨之后，春天的画卷逐渐丰富多彩起来，一卷卷展开，迎来一树一树花开,现在，就跟我们出发！去打包春色吧！唤醒春光萌动友邻 HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURHELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR春天是会发光的浪漫魅力进行时和阳光天地的小伙伴们在闪耀的春光感受这一刻属于春日的限定狂欢 目录CONTENT01020304活动概述活动铺排活动内容其他细节 PART ONEACTIVITY OVERVIEW活动概述 HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURHELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR美好生活节2.0版本，大胆创想，打翻春天的调色盘把大自然搬到商业广场，摆脱日常琐碎烦恼，回归自然来“有风”“有花”地方，打造向往的生活草坪、帐篷、星空、电影、音乐、萌宠、美食步步生“花”，以感官体验层层递进，吸壹口春天的气息给生活最美好的样子，赠友邻“满级春色” HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURHELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURTHEME：2023商业广场x“美好生活节2.0”TIME：2023年3-4月ADDRESS：福州商业广场CROWD：年轻人群，奥体周边家庭TONALITY：欢乐、活跃、春日 HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURHELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR PART TWOACTIVITY SCHEDULES活动排期 HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURHELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR阳光天地“美好生活节2.0”营销日历星期一星期二星期三星期四星期五星期六星期日6789101112花花万物(女神节打卡点+SP）舞台改造+露营氛围抖音歌手驻唱13141516171819抖音歌手驻唱醒春DIY（油纸伞+风筝）盘屿路气模+横幅上线20212223242526抖音歌手驻唱醒春游园会（含儿童市集及游戏互动）儿童体能挑战赛272829303112抖音歌手+露天电影露天电影后备箱市集（五菱宏光）巨型植绒气模上线345（清明节）6789抖音歌手+露天电影露天电影后备箱市集（五菱宏光）10111213141516抖音歌手驻唱萌宠狂欢（展示+人偶巡游）17181920212223抖音歌手驻唱萌宠游园会（含游戏互动及儿童市集）24252627282930抖音歌手驻唱萌宠DIY（沽卡+毛球画）4月：萌宠乐园3月：醒春派对 活动亮点一：精彩纷呈·市集+赛事+游园会3-4月，精彩不断，每周都有新玩意萌宠狂欢、儿童赛事、后备箱市集让生活充满新鲜劲儿，让快乐叠加！ HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURHELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR活动亮点二：草地露营·落日放映机黄昏后，我们按约定一起短暂逃离喧嚣在草坪上，撑起帐篷，听着顺耳的音乐，看一场电影与满天的星辰一起，与好友狂欢，CHEERS！ 活动亮点三：花花万物·馨香绽放致敬“她”的力量，无与伦比的美丽赠一束春天的气息，做春日耀眼清新女神 活动亮点四：趣味DIY·童趣游园会带着孩子一起动手“打包春天”，体验春趣手作，感受动手的快乐，增强亲子互动，用心沉淀，来一场治愈之旅~ PART THREEACTIVITY CONTENT活动内容 HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURHELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR呈现时间：3月18日 （气膜尺寸≥8米）在盘屿路口，巨型流体兔来咯！街头空降，夜晚更有灯光效果，占据眼球Tag：#NIECE 兔 MEET YOU #“兔”个什么 #“兔”你开心 HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURHELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR呈现时间：4月1日 （气膜尺寸≥8米）在1号中庭，设置巨型宠物毛绒美陈，软乎乎的触感，粉粉的可爱兔子视觉，成为热门打卡点Tag：#NIECE 兔 MEET YOU #“兔”个什么 #“兔”你开心 HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURHELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR呈现时间：3月25日-26日 / 4月29日-30日 在孔雀广场，设置游园会，充满童趣的儿童市集，欢乐趣味的游戏互动60组露营帐篷（其中10组为采购，50组商场提供），点缀灯串及兔子异形板 HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURHELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR活动内容 HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURHELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR醒春派对花花万物春日DIY醒春游园会致敬“她”力量献礼女神节唤醒新生的春日DIY集置物、社交、游戏为一体的成长市集儿童体能挑战赛超越自己四大互动春日唤醒体验英雄少年挑战赛 HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURHELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR在3.7-3.8“女神节”期间，凡是女生到点位上通过扫码关注或拍照分享朋友圈即可免费领取朵气球花or 单支包装花束（气球花200支，先到先得，送完即止）在属于自己的这一天，奖励自己一束小花花吧 HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURHELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR活动时间：3月18日-19日活动地点：孔雀广场 DIY互动：① 油纸伞DIY，传承福州非遗文化的油纸伞，勾勒春日气息将对春的理解勾勒在薄薄的油纸上，展示趣味童真 HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURHELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR活动时间：3月18日-19日活动地点：孔雀广场 DIY互动：② 风筝DIY，考验小朋友的动手及绘画能力春风吹拂，自己动手制作一个属于自己的风筝，放飞梦想 HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURHELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR活动时间：3月25日-26日活动地点：孔雀广场 集游园、置物、社交为一体的成长市集小朋友成功报名后，即可领取经营许可证，凭借经营许可证认领帐篷摊位，进行物品售卖或以物换物；未获得经营许可证的小朋友可至游园区参与游戏 HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOURHELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR活动时间