2022草莓音乐节方案

SINCE1997 摩登天空的使命:影响全球青年文化摩登天空代表的不只是音乐，更是一种以音乐为核心的生活方式 摩登天空生态系统our complete ecosystem摩登天空24年集成，在中国音乐领域建立了独有的、业务板块相互联动的生态系统Through 24 Years, Modern sky has built up a unique, business mutually integrated eco system within Chinese music industry 内容CONTENT场景SCENE用戶USER版权COPYRIGHT现场音乐LIVEMUSIC综艺VARIETY艺人经纪ARTISTSAGENT视觉VISION自有用戶平台MODERNSKYNOWAPPLICATION摩登天空官方⻔店OFFICIALSTOREModernSkyLabLIVEHOUSE&STOREAKOMACLUB摩登天空城市街区CITYSTATIONModernSkyHouseDESIGNHOTEL城市综合体URBANINTEGRATEDSPACE戶外音乐公园OUTDOORMUSICPLAZASINCE1997外部平台EXTERNALPLATFORM SINCE 1997www.modernsky.com!"!!#$%&'()*&&+#,-./0#1*.%/2'3!"#$# 2022草莓音乐节主题及主视觉THEME and KEY VISION of 2022 strawberry music festival 经历过两年疫情，每个人或许都能从“此刻”中获得独特的感受每一种情绪，每一种状态，都只存在于此刻，我们也更珍惜“此刻”此刻PRESENCE2022草莓音乐节年度主题： 草莓音乐节概况Strawberry Music FestivalOVERVIEW 2021 Modern Skywww.modernsky.comSTRUCTUREOVERVIEW概况综述INTRODUCTION01数据概述KEY DATA022021线上数据KEYDATA03售票情况Ticketsales04受众分析TAAnalysis05现场氛围VIBE06SINCE 1997 关于草莓音乐节Strawberry Music Festival Introduction13年磨砺，草莓音乐节已经成为当今世界上最重要的音乐节之一，亚洲最大的音乐节以及中国地区最大规模的音乐类⻘年集会活动。13yearsafter,Strawberryfestivalbecomesoneofthemostimportantmusicfestivalthroughouttheworld,andthebiggestmusic festivalinAsia,thebiggestscaleyouthgatheringeventinChina. 草莓音乐节数据回顾Strawberry Music Festival DATA REVIEW2009-20212009年起，摩登天空共举办114场草莓音乐节，覆盖36个中国城市，超过4200组艺人登上草莓音乐节舞台，超过660万人直接参与草莓音乐节。Since2009,ModernSkyhostednearly 114Strawberryfestivals,covering36cities.duringwhich4200+artistshaveperformed,over6MpeopleattendStrawberryfestival.musiciansattendees114stands36Citiesmusiciansmusicians4200+ 草莓音乐节线上数据Strawberry Music Festival ONLINE DATA草莓音乐节社交媒体话题阅读超过30亿次，累计讨论值293.3万，#草莓音乐节#2021年度热搜41次。StrawberryMusicFestivalsocialmediatopicsreadmorethan3billiontimes,withatotaldiscussionvalueof2.93million,andannualhotsearch41time s.#草莓音乐节#2021热搜41次微博热搜2.9M+话题热议超话#草莓音乐节#3亿+微博话题阅读#草莓音乐节##草莓音乐节#2021热搜11城城市热搜 草莓音乐节售票情况Strawberry Music FestivalTicket sales7min上海草莓音乐节全票种售罄10min北京草莓音乐节全票种售罄ALL草莓音乐节所有票种售罄3min广州草莓音乐节全票种售罄 草莓音乐节受众分析Strawberry Music Festival TA Analysis18-24岁42%25-29岁39%30-34岁11%其他8%18-29岁核心受众＜6千21%6千-1万23%1万-2万29%＞2万27%高收入人群女65%男35%男女比例平衡本科及以上70%其他30%高学历水平受众一直趋于极致年轻化，18-29岁占总比重的81%；男女比例平衡，女性粉丝呈上升趋势；整体文化水平较高，本科及以上学历占比70%；学生群体占比较大，对潮流具有高敏感度，消费接受度高。高收入人群居多，超过一半的用戶月消费额1万以上。Theaudiencetendstobeextremelyyoung,with18-29yearsoldaccountingfor81%ofthetotal.Theratioofmaletofemaleisbalanced,andfemalefansareontherise.Theproportionofundergraduateswithhighereducationlevelandaboveis70%.Highincomepeopleareinthemajority. 草莓音乐节现场氛围Strawberry Music Festival VIBE 草莓音乐节内容Strawberry Music Festival Content 2021 Modern Skywww.modernsky.comSTRUCTURECONTENT内容舞台&阵容STAGE&ARTIST01艺术装置Art&installations02餐饮市集Catering&MARKET03IP& 周边产品IP&Derivatives04PRO区域PRO05志愿者Volunteer06现场活动ExperienceActivities07SINCE 199708AR体验AugmentedReality 草莓音乐节顶级舞台Strawberry Music Festival TOP-LEVEL Stage草莓舞台Strawberry Main Stage爱舞台Love Stage Main StageMDSK舞台Hip Hop StageYoung Blood舞台New Talents StageMSE舞台Electronic Music Stage星球舞台Planet Stage 草莓音乐节顶级舞台Strawberry Music Festival TOP-LEVEL Stage草莓舞台Strawberry Main Stage爱舞台Love Stage Main StageMDSK舞台Hip Hop StageYoung Blood舞台New Talents StageMSE舞台Electronic Music Stage星球舞台Planet Stage草莓舞台Strawberry Mainstage爱舞台Love stage main stage 草莓音乐节主舞台，地理位置及占地面积最具优势，主要演出音乐人为该场音乐节最顶级艺人阵容。The main stage of strawberry Music Festival has the most advantages in geographical location and floor area,the main musicians are the top performers of the festival.传递爱与包容的主舞台，占地面积及位置仅次于草莓舞台，主要演出音乐人为时下极具热度及独创音乐性的艺人及乐队。The main stage for love and tolerance coversanarea and locationnext to strawberry stage.The main performers are artists and bands with high popularity and original musicality. 草莓音乐节顶级舞台Strawberry Music Festival TOP-LEVEL Stage草莓音乐节嘻哈音乐舞台最具气氛带动感hip -pop 艺人Strawberry Music Festival hip-hop music stageThe most inspiring hip-pop artists.独立先锋音乐舞台潮流与新锐文化的汇聚Independent avant-garde music stageConvergence of trends and cutting-edge culture草莓音乐节电音舞台包括百大DJ在内的电子音乐人专属电子舞台Eletronicmusicstagefor Strawberrymusicfestival.Exclusiveelectronic stage for electronic musicians including top 100 DJsMDSK 舞台Hip-HopstageYoung blood 舞台New talents stageMSE 舞台electronic music stage星球舞台Planet stage输送新血计划乐队登上草莓音乐节舞台时下最具音乐潜力舞台现场New blood project band on stage of strawberry Music Festival,Thelive stage of the most potential musicians 草莓音乐节巨星阵容Strawberry Music Festival Artists星球舞台Planet Stage.&#$ %/"'$*( 
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 , 草莓音乐节艺术装置Strawberry Music Festival Art & installations星球舞台Planet Stage草莓音乐节现场呈现合作艺术家及MVM 厂牌视觉艺术作品多维度丰富音乐节整体呈现。艺术作品包括李诞策展大悲宇宙设计的艺术装置《太空度》；柏林胶带艺术创作团体作；Paul Smith 展览、吉克隽逸SUMMERMOMOKO等。Strawberry Music festival presents installation arts、graffitiof famous artist as well as MVM label onsite for better experience of fans. 草莓音乐节现场会每年根据不同主题原创一系列艺术装置进行音乐节现场呈现，带来更加具有主题沉浸感的场景体验。Strawberry Music Festival will present a series o