2022白酒品牌会员体验活动策划方案

x x 之春 观湖揽春踏青拾趣 -2022XXX荟会员春季会员体验活动- 04 01 目录CONTENS 03 02 活 动 流 程 布 置 规 划 传 播 亮 点 活 动 概 述 •活动背景 •创意策略 •策略落脚点 0 1 •主题阐述 •活动概述 •场地推荐 •活动亮点 EventBackground CreativeExplanationCampaignKeywordsEventOverviewThemeelaboration VenueRecommendation Activityhighlights 春季 踏青 活 动 概 况 阳春三月，春意盎然，当X湖人文风光与千年XX相遇，一场极致的X湖文化春意拾趣之旅就此开启。XXX传承了郭怀玉遵循自然的传统酿制技艺，创研“万年母槽，续槽配料，泥窖生香，密封发酵，看花摘酒，窖藏老熟”的酿酒技艺，XXXX窖池也成为世界酿酒史上的“活文物”，是你能品味的历史。 活动结合X湖人文山水和文化风貌，将万千江城山水文脉藏于XX老酒中。多维度体验展开，品尝千年文化共性和X湖雅荟灵秀风光.... InMarch,springisinfullbloom,whentheEastLakehumanisticsceneryandthethousand-year-oldcellarmeet,anultimateEastLakeculturespringpickingtripisopened.GuojiaoXinheritedGuoHuaiyufollowthenaturaltraditionalbrewing techniques,thecreationoftheresearch"tenthousandyearsmothertrough,renewthetroughingredients,mudcellar,sealedfermentation,seetheflowerspickwine,cellaraging"brewingtechniques,GuojiaoXcellyoucantaste.Theevent combinesthehumanisticlandscapeandculturallandscapeofEastLake,hidingthousandsofJiangcheng'slandscapecultureintheoldwineofGuojiao.Themulti-dimensionalexperienceunfolds,tastingthecommonalityofmillenniumcultureand thespiritualsceneryofEastLakeAloe.... •乐享生活XX时光 在春天万物复苏的时刻，XX打造亲子外出时光，忘却工作的繁忙，和生活的烦忧，感受春天的新气象，一起乐享生活。 Inthespringwheneverythingisreviving,thenationalcellartocreateaparent-childtimeout,forgetthebusywork,andlife'sworries,feelthenewspringweather,enjoylifetogether. •陪伴亲子户外出游 亲子踏青春光俏，享露营、放风筝、游X湖，传递春天带来的魅力，陪伴踏青，追逐美好风景。 Parentsandchildrentrekkinginspringisbeautiful,enjoyingcamping,kite flying,touringEastLake,passingthecharmbroughtbyspring,accompanyingtrekkingandchasingbeautifulscenery. XX时光|亲子出游XX湖露营 NationalCellarTime|Parent-ChildOutingXEastLakeCamping 本次春季会员活动着重打造一场家庭式出游踏青， 贴合三类人的体验进行设计，基于品牌文化内涵打造重在体验的活动。通过开展亲子露营，非遗手作体验等趣味的春季活动， 感受亲子间无间的欢乐时光的同时融入了非遗等手作体验， 呼应XX非遗工艺，进行品牌文化内涵的传播。 Thisspringmembershipcampaignfocusesoncreatingafamily-styleoutingtothegreenery.Itisdesignedtofittheexperienceofthethreetypesofpeopleandisbasedontheculturalconnotationofthebrandtocreateactivitiesthatfocusonexperience.Bycarryingoutfunspringactivitiessuchasparent-childcampingandnon-traditionalhandicraft experience.thenationalcellarnon-foreignheritagecrafts,thebrandculturalconnotationofthedissemination. 活动关键词 户外亲子/露营帐篷/沙滩音乐/灯光美食/美酒非遗 观湖揽春·踏青拾趣 Watchingthelakeinspringandenjoyingthegreenery —2022XXX荟会员春季会员体验活动— 主题解析：“观湖览春，踏青拾趣”结合XX的酒文化与XX湖的地缘特色，打造充满春季大型记忆点的拾趣体验活动， 以湖畔春景为媒，XX品牌文化为底蕴，特色非遗体验为亮点， 浓墨重彩的描绘四季之首——春色X湖之游，为后期具有特色的季节性的系列会员活动打响名片！ ThemeAnalysis:"Watchingthelakeandexploringthespring,pickingupthefun"combinedwiththewinecultureofthenationalcellarandthegeopoliticalcharacteristicsofWuhanEastLake.Createalargespringmemoryfulloffun experienceactivities. Withthelakesidespringsceneryasthemedium,thenationalcellarbrandcultureasthebackground,thespecialexperienceasthehighlight. Thefirstofthefourseasons-thespringtouroftheEastLake,forthelaterseasonalseriesofmemberactivitieswithcharacteristicsofthebusinesscard! 活动主题：观湖揽春·踏青拾趣 ——2022XXXX荟会员春季会员体验活动 活动时间：2022年3月活动地点：XXXX风景区 活动规模：每场30人以内 活动形式：春季X湖文化主题体验，消费者互动体验+用餐 活动目的：实现品牌曝光及媒体传播，全城曝光，迅速集结人气，为后续销售奠定基础 Themeoftheevent:Watchingthelaketogatherthespring-pickingupinterestinthegreenery --2022WuhanNationalCellarAloemembersspringmembershipexperienceactivities Activitytime:March2022 Venue:WuhanEastLakeScenicArea Scaleofactivity:within30peoplepersession Activityformat:SpringEastLakeculturalthemeexperience,consumerinteractiveexperience+dining Purposeoftheactivity:toachievebrandexposureandmediacommunication,city-wideexposure,quicklygatherpopularityandlaythefoundationforsubsequentsales 活动亮点Activityhighlights Thetrioofnationalcellar/beach/campingbelongstospringalone! EastLaketoseethesea,isnotajoke,whitewaveschasingthebeach,roamingtherocks,thewaterundertheglitteringclear. Brandnewcampground,fancywater-friendlyfacilities,pedalwaterbikes,rowingnetredtransparentboats. Climbingthelakeislandtoshootabigpicture,swingingonthewaterswingtowatchthesunset. Experiencethebeautifulbeach,tents,barbecue,transparentboatsandothercomfortableandcozy..... Thisisthefirstchoiceforhometravel,brewawholespringtogether. 活动亮点Activityhighlights WuhanNon-ForeignArtofHanSchoolScornedPaperKite-FlyingtheSpringbytheLake TheartofHanpaiissimilartothecellarofGuojiaoX.Asintangibleculture,bothsidesareaculturalidentity! Thesitecreatesanon-heritagescabbardtyingexperiencearea,collidingwithtraditionalculture,movingandstill. Thekitetyingincorporatesmodernbrushpaintingtechniquesintothetraditionalkitemakingprocess. ThecolorfulandgracefulimagesshowthecharacteristicsofWuhankitesandhaveastrongflavorofJingchu. 活动亮点Activityhighlights NationalCellar'sSpecialCustomizedEastLakeSpringBrew-VIPCommemorativeEditionShowingPrestige NationalCellarandEastLakeco-brandedspecialcustomspringbrew-EastLakespringversionofcherryblossombrew. Different"hop"formsrepresentdifferentalcoholconcentrations,andtheappearanceofthe"hops"havetheirownfunctions. Thebrewingprocesswillbedeveloped,andtheblendingareawillbeintegratedwiththecustom-madeEastLakecherryblossombrewedwhitewine. Thewinemadefromche