地产项目营销中心开放「万花世界 领航筑梦主题」活动策划方案-69页

万花世界 领航筑梦FLOWER OF LIFE2020年营销中心开放OPENING OF HUAXIA HAPPY MARKETING CENTER IN 2020PILOT THE DREAM 感官、永续、奥秘、活力、魅力SENSORY, SUSTAINABLE, MYSTERY, VITALITY, CHARMCHARM生活万花筒生活五面镜 ,环环相扣多变创新 ,犹如生活万花筒每一次新的组合 ,将为你带来无限惊喜每一次新的转动 ,将为你创造全新体验无序的转变 ,无限的创新XX建造未来一个科技的领航者将带你领略梦幻万花筒的其妙之旅LIFE PENTAMIRROR, INTERLOCKINGCHANGING INNOVATION IS A LIFE KALEIDOSCOPEEVERY NEW COMBINATION WILL BRING YOU LOTS OF SURPRISESEVERY NEW ROTATION, YOU WILL CREATE A NEW EXPERIENCEUNLIMITED CHANGES, UNLIMITED INNOVATION5D LIVING MUSEUM，AN ETERNAL LEADERWE WILL BRING YOU A TASTE OF ITS WONDERFUL KALEIDOSCOPE DREAM TRIP 领略生活五面镜的多姿变化感受每一次炫动创新的专属体验追逐着心底的理想生活之态炫动领航 极趣体验XXXX即将开启万花筑梦的梦幻之旅揭幕XX幸福 开启万花体验之旅 KALEIDOSCOPE TRAVELTHE NEW OPENING 5D LIVING MUSEUM OPEN BLOSSOMS EXPERIENCEA TASTE OF LIFE IN THE SCENE CHANGES PENTAMIRRORFEEL EVERY TIME XUANDONG INNOVATION EXCLUSIVE EXPERIENCECHASING THE IDEAL STATE OF LIFE OF THE HEARTXUANDONG SAIL,5D LIVING MUSEUMBLOSSOMS WILL OPEN DREAM DREAM TRIP 定制、艺术、科技、社交、文化生活五面镜，多变重组，无限创新每一次转动，如同万花筒，给予人无限惊喜以万花筒为灵感元素赋予这个时代的生活以灵魂的全新体验一个万花精彩的极趣体验空间一个梦想的生活铸造专区以全新绽放之姿态为城市宠儿领航，为XX人民筑梦THEME EXPLANATION主题阐述5D ERA PILOT DREAM, ART, SCIENCE, SOCIAL, CULTURALLIFE PENTAMIRROR, CHANGEABLE RESTRUCTURING, INNOVATIONEVERY ONE ROTATION, AS KALEIDOSCOPE, GIVE PEOPLE SURPRISESINSPIRED BY THE ELEMENTS WITH KALEIDOSCOPE GIVING LIFE TO A NEW EXPERIENCE OF THE SOUL 5D LIVING MUSEUM A MILLION SPENT WONDERFUL FASHION SPACE A DREAM OF LIVING ACCOMMODATION ATTITUDE TO THE KING URBAN DARLING PILOT, hashi PEOPLE DREAM 主题：万花世界 领航筑梦——2020年营销中心开放时间：2020年10月11日地点：哈尔滨嘉宾：项目意向客户、集团高层领导；知名媒体、自媒体大V。人数：100-200人调性：盛大、缤纷、时尚ACTIVITY OVERVIEW活动概述THEME: WANHUA LIFE, NAVIGATION AND DREAM BUILDINGTIME: OCTOBER 11, 2020VENUE: HUAXIA XINGFU, HARBINGUEST: INTERESTED CLIENTS AND SENIOR LEADERS OF THE GROUP; FAMOUS MEDIA AND WE MEDIA BIG V.NUMBER OF PEOPLE: 100-200TONALITY: GRAND, COLORFUL AND FASHIONABLE 感知PERCEIVE永续SUSTAINABLE奥秘MYSTERY活力VITALITY魅力CHARM定制CUSTOM艺术ART科技SCIENCE社交SOCIAL文化CULTUREACTIVITY OVERVIEW活动亮点 GRAPHIC DISPLAY前期宣传 宣传排期 L I N E万元基金话题评选10.210. 3 10.4粉丝进群参与抢红包活动10.5纸媒宣传10.910.11活动当天抽奖10.12 10.1310.14后期传播10.6 10.7微博话题投放参与 超前未来派设计理念，为你筑造梦想之巅他将以领航者姿态，为中原人筑梦承载着梦与希望，即将华丽绽放为哈市人民，开启缤纷的万花生活华夏幸福，承载梦与希望LEADING TO CASTING DREAMA DREAM OF LIFEFUTURISTIC DESIGN CONCEPT, BUILDING THE TOP OF YOUR DREAMHE WILL BE A LEADER TO BUILD A DREAM FOR THE CENTRAL PLAINS PEOPLEBEARING THE DREAM AND HOPE, IT IS ABOUT TO BLOOMOPEN COLORFUL LIFE FOR HARBIN PEOPLE为哈市人领航筑梦 EARLY PUBLICITY推广主页面“华夏来了！你的梦想还远吗？”以简洁大气的疑问句标语，征选你心中的理想生活引起广大市民热点关注配以线上互动环节，以“万元梦想基金”为造势噱头引起全城轰动。"CHINA IS COMING! IS YOUR DREAM FAR AWAY? "WITH SIMPLE AND ATMOSPHERIC QUESTION SLOGANS, CHOOSE YOUR IDEAL LIFE IN YOUR HEART AND AROUSE THE ATTENTION OF THE GENERAL PUBLICWITH ONLINE INTERACTIVE LINKS, WITH "10000 YUAN DREAM FUND" AS A GIMMICKCAUSE A STIR IN THE CITY. 推广主页面开放前3天，以前所未见的朋友圈新玩法“万元现金租朋友圈”活动，引爆全城粉丝只需进群更换活动缤纷万花主题的封面和头像，便可参与抢红包活动，让粉丝替你打广告，必将轰动哈市Three days before the opening, the new way of playing with the circle of friends has never been seen before"Ten thousand yuan in cash to rent a circle of friends" activity ignited the whole cityFans can participate in the red envelope snatching activity by simply changing the colorful cover and head portrait of the activity, and let fans advertise for you, which will surely cause a sensation in Harbin cityEARLY PUBLICITY 扫描二维码更改头像与朋友圈封面分享华夏幸福开业连接关注华夏幸福订阅号创建华夏幸福红包群组定期发送红包租金“万元红包租朋友圈”活动流程EARLY PUBLICITY WEIBO线上微博互动关注“华夏幸福”官方微博发表我的梦想评论，并标注#华夏梦想#主题，@华夏幸福，即可参与评选“梦想基金”优胜者与抽取“幸运梦想者”活动#华夏梦想#华夏梦想 MICRO-LETTER线上微信互动扫描二维码关注华夏幸福订阅号诉说你的“华夏梦想”分享至朋友圈开放当天，线上评选“梦想基金”优胜者与抽取“幸运梦想者” "DREAM FUND" AWARD“梦想基金”评选"DREAM FUND" AWARD, DIVIDED INTO TWO SECTIONS NAMED AREA: MICRO-CHANNEL AREA, MICROBLOGGING AREA“梦想基金”评选，分为两大评选板块区：微信区、微博区微信区：以朋友圈点赞数量为参考依据，依次由点赞数量排名,获取一二三等奖排名。并随机抽取3名幸运者，设置“幸运梦想者”奖项。MICRO LETTER:LIKE A FRIEND PUNCTUATE NUMBER OF REFERENCE, FOLLOWED BY A LIKE NUMBER OF RANKING POINTS TO GET TWO THREE PRIZE RANKINGS.AND RANDOMLY SELECTED THREE LUCKY, SET THE "LUCKY DREAMER" AWARD.微博区：以微博话题讨论点赞数为参考依据依次由点赞数量排名,获取一二三等奖排名。并随机抽取3名幸运者，设置“幸运梦想者”奖项。MICROBLOGGING AREA:IN MICROBLOGGING TOPIC OF DISCUSSION POINTS LIKE THE NUMBER OF REFERENCEFOLLOWED BY THE NUMBER OF RANKING POINTS PRAISE, GET ONE TWO THREE PRIZE RANKINGS. AND RANDOMLY SELECTED THREE LUCKY, SET THE "LUCKY DREAMER" AWARD.@华夏梦想我已向TA倾诉我得#华夏梦想#，快来为我的“梦想基金”点赞！ LUCKY DRAW“梦想基金” 线上线下公布获奖名单微信微博平台统计“华夏梦想”点赞数量排名，统计出“梦想基金”的一、二、三等奖得奖者并开展线上抽奖活动，抽取3名“幸运梦想者”的得奖者。并于官方微信订阅号，微博公众号以及华夏幸福内广播播报形式，发放通知，宣布“梦想基金”得奖者。及时与中奖者取得联系，邀约现场领取“梦想基金”。The wechat microblog platform counts the number of likes of "Huaxia dream" and the first, second and third prize winners of "Dream Fund"Three winners of "lucky dreamers" were selected through online lottery.The official account of WeChat, micro-blog public and the broadcast and broadcast form of China's happiness show the announcement of the "Dream Fund" winner.Get in touch with the winners in time and invite them to receive "Dream Fund" on site. 上头版（开业前1个月—开业当天）互联网+传统纸媒，碰撞中的新生在哈市主流媒体（黑龙江日报、黑龙江晚报、黑龙江晨报）头版打头阵结合高科技刊登微