2023年知乎搜索营销通案

2"2#$"& 2"2#$%&()*+,-. !"#$%&'() DIRECTORY 01 !"# 02 %&ƒ( 03 )*+, 04 +,-. 帮助用户决策的信任枢纽抢占信任枢纽的第一场景搜索场景占位的高效营销助力品牌构建信任枢纽 !1 /01 *+,-./0123$45678: !"#$%&'()*+#,- @$%–12–:;CDEF @ABC&DEFGHIJK"#LM/ NOPQ!"#RST$U&VWXY/ !"#$%&'()*+,-./0123456 01234&56789:;<=>?/ !"#$%&¿%()*+i-./ !"#$%&'()*+, !"#$%&'()*+,-./0123456 !"#$%&'()*+,-./!"#$%&'()*+ !" !"#$%&'()*+,-./0 ã$ %&'() !"#123("456,78 !"#9:;3<=>?"#912 Ç"#$ƒ&'()*+ã-./01 !"#$%&'()#*+,- ./!0123&456789:;<=>&T@A>0B /01245 YZ!012 A>0BCDEF,-&GHIJKL*+MNOPQRS9!"&TUVN45WX0B Ç/012#3456789 !"#$%&' ./[\]6^'./_` ()*+, ab!"c'ab123 8:;<=Ç/01 RSTUSVUWRXEYZ[\]C6D4EFGHEJKLM 123,.5, ./0123 %&'( !"#$%& [g|]~tt0ÄÅÇ|]ÉÑÖÜáà6fgâäãåçé5è<ƒ !"KL5M?@<=NOP/(QRNOSIJTUVWVWRXYZ[\NO]/^_Q` Q"## $$% 670527 45678 !"#$ '()*%& ëgímRì7îCâït ñ>óóóôöõúùûüâït†° ¢££§>•¶ß®©™´fg¨d !"#$%&'()*+,-./01,-2345.6789:;<=(>5?@ABCDEFGHIJ ;< =>?@AB H"NO?@APQ 89:;<<= 9:;<8 )*( +,%& ÅÆØG±@B¥µ0+BL0û¿¬∆rsªº !"úæ%&'(ø-0¿¡¬eyzhi !"abcdefghi(abj-P/(jHklmWęab >?=>;<8 +,-./0 (-*%& ?@ABCDE5F?@GHIJKLKKMDENOPQRSTVWXYKLLZ ùú¡ƒó&'(™«rst()*»…E À™«0úæ¬e(VWVíR8o!hi VWVVR8o!hi(pqrstuv(fg>5wi(1x-yzhi >?!"@ABCD#012 NAS$% !"#$,&'(101+ )*+*l-d/0 !"#$%&'(1Q/, 4567 !"#$%&'(*0Q, !"g !"#$%&'(1/0, %&'( !"#$%&'(*+, !"# !"#$,&'(1/0+ defghi !"#$%&'())*+ vwxSyz !"#$%&'(14/+ j`klm !"#$%&'(1)1+ !"#$ !"#$,&'(233+ nopqr stur !"#$%&'(*/+ /123 !"#$,&'(144+ 89: &'()* !"#$,&'(2/+ [\]?^_`aKcde !"#$%&'(1+/, ?@ABCKLKKMDE5F?@ &'()*+V-./1*+¶õ 6ØP%8±:†*9¥9µ435863ę2ºõæø/ 6ØØ¿8¡¬ö§bƒA¡«ST»à\z~§…Æ  ÀyÃÕŒœõæ–—§ÉV“”;‘’÷z~·ÿŸJ45548⁄¤§ÉVæ‹;6›9fi9µõæSTAfl‡·‚«;h„z~§›99¥fię JKLJM 012324567()*89:;<&'=>?@ 455%8«#;6›9fi9µC45648´‰#ÂSTçP5Ê3«ñC!"æÜÁËÈ 456¿8†«ÁÍ:ÎÏÌC456K8‡ÓR⁄Ô!#$ NOP,'QRS!"T:;?@U456VW 456P8>£§ıÒáz~§ÉVSTÚåÛÙ«# @ABCD !"#$¿&'()*+ !"#$%&E()*+,-H/0123456789:;<=>?@ABC9@DEFGHI)J456K8LM 456NO456P8CQ)R,STUVW9XFYZ[ \/]13^_?`abcde@H^ @ABED ÍıVˆ˜g@Ô!ST»‘’ɢ˙æ˚VC¸455¿8˝F>£§´‰˛ˇ~¿456P8õæb¸V¤"¨#$%&';()*)?` 456Ø8!\z~§%+,-."¨ !"#$¿&,-+.!/012345678.9:;<=>8;?@A B 45458fghijk475lChmnofgpqrsC\/t1uvwxyz[y-fg?`|A45468!"]~§/ÄwÅVWÇXC!"z~§ÉVQ)ÖÜáàâäãåçeéèêëíìžïñ óòôöáVWfiúåùû?`Rü†fghi#$°¢VWÇX >£§y•¶y3"ß®©1™á´¨bÕÆå§ÉV\/ !"#$%&'()* 56789:;<!"#=> 569:;<%"#=> 56?@9:;<$"#=> HIJK9:CD=> 9:ABCD:EFG 123456789:9;<=>?@4ABCDEFGHIBJKLMNO&PQRSRT 12=>?@41///U<E 0///U<3VWXYT 12Z[=>?@43\L]^ ^_T 12Z[`>?\abcdTefgZhij&k<bcT 12lmno3ffiqBrs@t`> ?t=>?@4uvwxHWyT12=>?@4z[|y]~ãÄÅÇÉ ÑÖBÜáàt7âäãtåâäãtçàéèT 12êë3íffi'îï<=>?@4JBóVWSò3íffi'îï< `>?T 12ô/ôöõ=>?@43\Lúùû]Tü†T3\L¢£<§•T [|][~ [|]$~ [|]Ä~ [|[|~ [|[[Å[|[Ç~ +,-./0123456789:;<=>? $%$(' $%$&' !/#$¿&CDEF+0123GHBI+ 45448Ô!#$ÖÜbÕƧÉVçN4Êñ #]~§çNKÊñ/0123#$ÇXQ)ì4T5ç>ñ67ç<yžyóññ89Ô!bÕƧÉV†Á:;̸<=>? ç%Ê@¿Ê1úAByCDñEEeéèêëÕFGHtJ îvFMN^89ïñ áKåLMN¿OPQRSTU#V«WXY—HZ /0;9SC01)¡[\] _`¶yDabcdef 1980s2016年 2019年 óòômno0pqnrõúùûü†Ç†°¢£§• †TghiKMj9kµkfi4l7mnopCq&3HrLTVst9Suvwxäy;ä8zW[|C456K8]~P]ıÄÅ[˚Cfiõ]~PÉÑÖ…Ü 2020年 ¶ß®©™´¨fÆØtÇJK±êë °¢6£/0ÄÅ¢9S”§•¶ßC̓U®0©™yD´juy¨/Tê9i;ÆØ]_`¶yΩ±iy ¶¥yOµß[¢E<]Zâ;ªæUºÄflCîë ;òôáø>?å X!YZ23[\)]^_`M %ÉÑÖyìFáàyJÁâäyãåçyéèêëëíèí6Fìîï;Lñ9Sóòô/0ö·õ„ ŸúÖܸùûüV† ab)]cdefc[g.Nhij- ¢(¿u¬u߃`C]®«»…C Z8ÀÃÕŒkœ” ¢–à—(u“ç4P”r‘’÷C9Qpß” KM9Sÿ«Ÿ⁄eéÇWu6%K¤ç‹›fieéñ òô/Q¨flq‡¢·‚„‰] 2023年 lnoQqrsNtuFNh23vwxMCDyz Â⁄Ê!ÁË0ÈÊ!Í/0 Î]ı‚Ï>?t1rƒ·–ÌÓx;Ôa !+ƒ%&-. 56LMNO["#=> 569:PQ]"#=> 569:PQ$"#=> 56LMNO%"#=> 56LMNO]"#=> ABCDEFGHIJK LMNOVWXYZ QRSTGU AB\]JKMN^_`abaXGcdefghZ AB6igjklQmno0pqnr %stSuvwxyz[|Z AB6igJKL~âÄWÅÇÉÑÖRUWÜZ ABábà"âäà"ÇãiçéG#èJKêë|íìZ [|]É~ [|]Ä~ [|]Q~ [|[|~ [|[]~ +,-.FGHI3456789:;<=>? E8EF#!"GHIJ:;KLMNO /0123 4512/ Ö)Üęàâäã4&åç64éèêç4éèVS45àëäã4&åçíEèêçIJè 123456)#$,-/7 !"#$%&'()*+,-./0 DE t5jmę '4 % 4 tu$vmę tu$vmę t5jmę $%# &2# ')tw$vmę tw$vmę 42# ?@ABCfgKLKh–KLKK5jklmęSTopqrs zQ¥|µ∑£ì _†fªºÜ.æE zQ¥ø¿¡£ì ¬Uƒªºô¥«» !"#$& *+,-./0123$4678 !"ôùû,- 0BôöõFú ìît` ïñóò !2 3456 *+^_`aP6784bcde PQRSTUTVIW?X:;YZ[\ fghklmnMMo ^_/0PQ $2& ^_/0fghi ^_j Q# ?@ABCKLKxMDE5F?@ YZT]PQ^_`aObc2d !"!Q1$%&'()*+,-./0 ¿$!Q:$%HIJKL*+,-./0 %&'( !]3$%^_`a,-./0 )*+,!93$%rstuv,-./0 -.!]Q$%ffiàâ,-./0 /01ffi !3?$%ñóòô*+,-./0 !31$ !3:$ !:]@$ !:?9$ !:1j$ !1@Q$ %45678*+,-./0 %MNOP,-./0 %bcd*+,-./0 %wxyz,-./0 %ljãffiåç,-./0 %öffi(õY\,-./0 !9:$ !:QQ$ !9?$ !Q13$ !9Q$ !]Q$ %;<=>),-./0 %RK)ST,-./0 %efghi,-./0 %[|]~™,-./0 %râéè,-./0 %úùöffiòô,-./0 !:?@$ !::?$ !1j3$ !:??$ !99$ !1jj$ %AB)*+,-./0 %UVLWXY,-./0 %klmn,-./0 %ÄÅsÇ,-./0 %êëíì,-./0 %ûü†Y\,-./0 !9?$ !1Q?$ !:jj$ !91$ !1@Q$ !Q:$ %CDEFG,-./0 %Z[OPY\,-./0 %hopq,-./0 %ÉÑÖu,-./0 %àâY\îï,-./0 %°¢£*+,-./0 22 22 22 22 22 22 ?@ABCDE5F?@KLKxMyKz_ JT]2defg?!"GHhi GHI;J 89: MNOPQRS *+,-./0/ 567 aDbc 1234 ;JI;K PTUV(W(XYZS defa @ABC ST>? HI< ;<= DEgh ;KI:;[\]PTUV^_`S QRBC D/EF MNOPL JKL T]jkflmnIoiYZpqrshi 43 ü†3°l¢£[\§•¶Sß #3 ü†3°l¢£[\®©¶Sß !$ )*+, 3456789:;<=56>?@= 6789:;<=>:?@AB+,CDEFGH XYZ[ 89IJ 9UVW 89:;<=>89:;<?@A*+BCD89EFG8H \0/äõú89vùûs]nü†°¢£§ \H]Z[^_`abcdefghbij9Uklmnopqrs]tuv/wyzs]9U[| \]~∑yÄÅÇffiÑqvÖÜáàâä \Z[ãåçéèê∑ffiëÑqdíH]ìî \Z[^_`adefïdñóò;dôö/: tuT]–T]wx pq`^_&rs •«»µffi…ƒ À¶Ã[®©Õ¶XY©Œ@;¿<õú •œ–P–“<”E˘á°¢£§vœ‘–P–“<”E?’`°¢£§÷ pq`^_tus •t•¶@ß®©Ü™õúv´¨õÆ@ß®Ø∑Z[£§ •q±g´¨@ß®ØZ[¯¥D