人民币汇率制度改革的结构性演进

W10MENS PODCASTREPORT edison research sxm MEDIA wOmens PODCASTREPORT TheWomen'sPodcastReport2022 ReportOverview U.S.PodcastReach:Listenerprofiles:Listeningbehaviors: WomenareclosingthegenderWomenpodcastlistenersWomenlistentoavarietyoftopicsthatprovideentertainment listeninggaparehighlyeducated,more affiuent,andyoungerformundaneeverydaytasks Sharingandinfluencing:Femaleperspectives:Howtoreachwomen: WomenareactiveWomen'svoicesandAdsonwomen-hosted podcastpromoters&perspectivesarevaluable,andpodcastsdeliver socialengagersdriveresultsforbrands edison eserch sxm MEDIA WOMENS PODCASTREPORTTheWomen'sPodcastReport2022 Methodology 1,567onlineinterviewsofWomen*ages18+intheU.S .553womenwhoaremonthlypodcastlisteners .338womenwholistentopodcastslessthanmonthly .678womenwhodonotlistentopodcasts :ConductedinAugust2022 .Dataweightedtomatchage/sex/censusregionofU.S.Women's populationandInfiniteDial2022podcastlisteningstatistics *Note:referstothosewhoself-identifyasaWoman/Female edison sxm MEDIA WOMENS PODCASTREPORT U.S.PodcastReach edison wxs esearchMEDIA WOMENS PODCASTREPORTPodcastListening %ofU.S.women18+whohavelistenedtoapodcast... ...ever...inthelastmonth 56 3735 21 2017202220172022 Source;InfiniteDialfromEdisonResearch edison esearch sxm MEDIA WOMENS PODCASTREPORT GenderCompositionofU.S.MonthlyPodcastListeners Base:U.S.MonthlyPodcastListeners18+ MenWomen 20175644 20225248 Source;InfiniteDialfromEdisonResearch edison research sxm MEDIA WOMENS PODCASTREPORT WomenMonthlyPodcastListeners 35%ofWomenAge18+ Estimated47millionWomen edison sxm esearchMEDIA WOMENS PODCASTREPORTWhoareWomenMonthlyPodcastListeners? 43% Arebetweenage18and341 30% Haveahouseholdincomeof $100Kormore1 Havea 61%collegedegreel U.s.Women18+:50% U.S.Women18+:29%U.S.Women18+:22% Areaparentor "Frequently"Haveeveror recommendcurrentlyproduce 21%36% guardianofachildpodcaststo11%ownpodcast2 undertheageof181 friends/familyAge18-24:194index U.S.Women18+:27%members?Multicultural:161index Moms:155index Sources:1.TheInfiniteDial2022,2.TheWomen'sPodcastReport2022 edison esearch sxm MEDIA WOMENS PODCASTREPORT Howlonghaveyoubeenlisteningtopodcasts? Base:WomenMonthlyPodcastListeners18+ Oneto threeyears 31% 71% ofwomenmonthlypodcast listenersstartedlisteningto Lessthanoneyear 40% Threeto podcastswithinthelast3 years fiveyears 17% Tenyearsormore Fivetotenyears 4%8% edison sxm MEDIA WOMENS PODCASTREPORT Howdidyoufirstdiscoverpodcasts? Base:WomenMonthlyPodcastListeners18+ 30 Recommendationsfromfriends/family33 34 35 Sawitonsocialmedia26Age18-24:151index 27Black:141index 15 Age25-34:145index 15 Age45-54:122index 10 Black:147index Discoveredthepodcastsapponyoursmartphone 8 RecommendationsoradsonAM/FMradiostations9 7 Aqe18-24:133index ■Age18-34 SaworheardaboutitonTV7Hispanic:167indexAge35-54 Moms:123index■Age55+ Age35-44:167index Readorheardaboutitinanarticleormagazine6Age55+:160index Hispanic:123index %sayingsource edison esearch sxm MEDIA WOMENS PODCASTREPORTHowAreWomenListeningToPodcasts? FrequentlylistenEverlistento 40% Listentoapodcastwithheadphonespodcastsinacar 74% withanyvideo (Another41%doso occasionally) 61% ortruck Age25-34:115index Multicultural:116indexAge18-34:127index Multicultural:113index Moms:113index Age35-54:143indexMoms:121index 67% Listentopodcastsathomemostoften 74% Listenvia smartphoneor tabletmostoften 5.7 Averagenumberofpodcast topicslistenedto Age55+:127indexAge25-34:6.9topics Hispanic:6.8topics Moms:6.5topics edison sxm esearchMEDIA WOMENS PODCASTREPORT Doyoueverlistentopodcastsabout...? Base:WomenMonthlyPodcastListeners18+ Comedy40 Beauty/Fashion 19 TrueCrime37 Horror 18 Love&Relationships 32 Travel 16 Entertainment,celebrity,andgossip 31 Philosophy/Religion 15 News/lnformation30Business12 Wellness/Self-lmprovement130Fantasy/Sci-fi12 Science12 Music127 Food/Cooking25 Society&Culture25 Sport12 Technology12 Mystery/Thriller23 AdultFiction11 Politics22 Games/Hobbies11 Home/Garden11 9 PopCulture22 Biography/Memoir Drama20 Children's18 History20Language %sayingyes edison sxm esearchMEDIA WOMENS PODCASTREPORTPodcastTopicListening: Top5HighestIndexingTopicsbyDemo Base:WomenMonthlyPodcastListeners18+ Age18-24:Age25-34:Age35-54: Language:165index Games/Hobbies:173index Children's:192index Horror:154index PopCulture:167index Science:152index Drama:153indexHorror:148indexMystery/Thriller:152index Celebrity/Gossip/Entertainment:134indexTrueCrime:145indexFantasy/Sci-Fi:149index Beauty/Fashion:132indexBeauty/Fashion:145indexBiography:141index Black: Hispanic: Moms: Love&Relationships:156index Fantasy/Sci-Fi:185index Children's:213index Wellness/Self-Improvement:136index Children's:175index Language:135index Drama:136index Horror:157index Sports:134index AdultFiction:136index Language:155index AdultFiction:133index Celebrity/Gossip/Entertainment:134index Drama:152index Fantasy/Sci-Fi:131index edison eseorch sxm MEDIA WOMENS PODCASTREPORT WomenMonthly 3in4 PodcastListenerssay theylistentopodcasts tostayentertained whiledoingmundane tasks.Podca