备战元宇宙：沉浸式科技如何重塑汽车行业？(英文版)

CapgeiniCinvent GEARINGUPFOR THEMETAVERSE Howimmersivetechnologieswill reshapetheautomotiveindustry THEHIGHWAYTOCREATION: METAVERSEANDWEB3 Themetaversewill inevitablyimpacteveryaspectofthe techtouchallaspectsoflife."TheMetaverseisanopennetwork Theautomotiveindustryofdecentralized3Dvirtualand isnodifferent.hybridspaces,apersistentplace thatisparalleltothephysicalworld, Thisreportexaminesthemanywayswithanaimtocombineonline theautomotiveindustryissettodigitalandreal-lifeexperienceswith betransformedbythesetwohighlythesenseofpresence,independent anticipatedinnovations.ofplace,timeordevice.The automotive industry. Metaverseenablesmoreemotional Themetaversewillinevitablyimpactconnectionswithconsumers, everyaspectoftheindustryboostscreativity-givingownership Butthisreportwilllookatthetoindividualsandcommunities impactsfeltalongthevaluechainreinventstheemployeeexperience andapplicationfields.Additionally,andcollaboration,andfuels itisworthexploringthemanytransparentandmoreefficient strategicopportunitiesexpectedsupplychain,manufacturing Inthehistoryoftechnology,trulytoariseforkeyplayersandOEMsandengineeringprocesses. groundbreakingdevelopmentsworldwide. becomehouseholdnames.FortheWhilethemetaverseasaconcept lastdecade,peoplehavebeenusingisstillhardtograsp,the METAVERSE 'Google'asaverb,askingwhethertechnologiesusedtobuilditarenot. ornotthereisanapp,andsayingLookingatasimplifiedtechnology post'whentheymeanpublishSincetheendof2021,ithasbeenstack,weseethatsoftwareand online.Blockchaintechnologyledalmostimpossiblenottocomehardwarearetheunderlying tothemostfamousacronyminacross"themetaverse,acoinageenablersofthe"applicationlayer" ageneration:NFTorNon-fungibleusedtodescribeavirtualspacedepictedasthemetaverse.What Token.Now,combinedwithVirtualbasedon3Dmodelsthatenableusisdifferenttothecurrentstateof Reality(VR)units,thesametobepresentinanimmersivevirtualinfrastructureisthatthereisacore technologyhascreatedtwomoreexperience.beliefthatthemetaverse increasinglypopularneologisms:willbebuiltonWeb3. metaverseandweb3,OnlythoseAlexandreEmbry,GlobalHeadof livingunderarockforthepastfewImmersiveTechnologies yearswouldnothaveheardthese&MetaversefromCapgemini terms.Buttheywill,soon,becausedescribesitthisway: thereverberationsofdisruptive GearingupfortheMetaverse Web3isoneofthekeyenablersforthemetaverse. WEB3 Web3isdefinedasthenextgenerationoftheinternet, builtondistributedtechnology andatoken-basedeconomyRecollectingtheearlydaysofthe internetanditsFunctionalities,it becomesevidentthatitwasnot builttotransferdigitalgoodsand values.Itwasmoreofaread-onlysystemofferingaccesstoHTML documentsviaabrowser.Web2 createdaparticipatoryformofthe internet,whereuserscouldcreateanddistributecontentinmostly centralizedplatforms.Still,content generationandcontentownership werenotconnected.Thisisabout tochange.ThepromiseofWeb3 istoeradicatethisdesignFlaw bydecentralizingplatformsand attachingownershiptocreationthusdemocratizingtheinternetanditsdata. WithWeb3beingoneofthekey enablersforthemetaverse,onecansaythatimmersivetechnologiesandDistributedLedgerTechnologies (DLT)arethekeyfoundational layersofthemetaverse.Froman immersivepointofview,virtual reality(VR),augmentedreality(AR), mixedreality(MR),andtechnologieslikemid-airhapticsandvolumetric scanswillenhanceexperiences inthemetaverseinwavsnotvet imaginable.Meanwhile,DLT-basedtopics,suchasNon-fungibleTokensNFTs,DecentralizedFinance DeFi,andDigitalAutonomousOrganizationsDAOswillreshapethefinancialecosystemaswe knowittoday. Waveemittersthatletusers.manipulatevirtualobjectsintheairwithoutwearing GearingupfortheMetaverse Thetransformativepower THEAUTOMOTIVE (e.g.,NFT,DeFi,DAO)andimmersive experiencesandworkingofimmersivetechnologiesisalsoset INDUSTRYCANTAPenvironments(e.g.,immersivetoshapetheautomotiveindustry INTOTHISPOTENTIAL trainings,remotecollaboration).inpotentiallyfundamentalways, Inthemidstofvirtualizedandincludingsuchemergingusecases decentralizedapplications,wealsoasdigitalengineering,simulation, Byleveragingimmersiverecognizecentralplayingfieldsandtesting,monitoring,operations, technologiesandDLT(e.g.,theenormouspotentialattwovirtualtraining,virtualcommerce, blockchain),applicationsanduseborders:realandvirtualworldsanddigitalidentity. casesacrossindustriescanbe(e.g.,DigitalTwin)andcentralized transformedandextendedfromanddecentralizedauthority offlineandcentralizedapplications(e.g.,SmartContracts). todecentralizedplayingfields IMMERSIVEBLOCKCHAIN (DISTRIBUTEDLEDGER) Warehouse METAVERSE ManagementLaws Digitaldentity&Regulations Training ManufacturingDigitalRealEstate Fleld Engi ing NFTSInsurance &CustomerServiceVirtual CommerceDeFl CapitalMarkets Product Discovery Retail &InStore VirtualTest Drive Remote Collaboration DAO Web3 VirtualReal SupplyChain Loyalty SimulationEstate DigitalBusiness Testing Theintersectionsthatmakethemetaverse Togetagranularviewofthe Upstreamactivitiesincludethose Finally,weconcludethispaperwith metaverseinautomotive,thispoint relatedtoanorganization's achaptershowcas