2022年电子商务未来趋势–中国版

FedEx Express E-CommerceMegaTrendstoWatch Explorethefutureofe-commerceandpossibilitiesforyourbusiness E-CommerceMegaTrendstoWatch EXECUTIVESUMMARY WhereAreWe?WhatAreMegatrends? Theworldchangedforbothqoodandlbadin2O20.ThedigitaltransformationMegatrendsarelong-termshiftsinbehaviororattitudeswhich ofeconomiesistakingshapeand,inturn,changeshowconsumersarepurchasingcreateaglobalimpactacrossmultiplecountries.Successfully goods,theinteractionofcompanies,andhowbusinessesarestructured.Moreover,iclentifying,analyzing,andactingonmegatrendsisessentialfornewdataflowsenablecountriesandcompaniesaliketoincreaseoperational efficiency,improvelivingstandardsincities,andprovidebetteraccesstopublicitisincreasinglychallengingtokeepupwithcompetitorsas services.technologyspursboththerateofandaccesstoinnovation. Duringthischange,itisdifficultforcompaniestounderstand WhyIsChinaWorthWatching?whyindustriesareevolvinginthewaytheyaretoday,muchless predicthowtheywilldevelopintothefuture.Megatrendanalysis AlthoughtheCOVID-19continuestospreadqloballyandbrinqsuncertainty andinstabilitytotheinternationallandscape,China'seconomycontinuestothanreactive,makingsenseofwheretheystandtodayandensuring recoverfromthepandemic,realizingan18.3%’growthinGrossDomestictheyhaveaplantoremainrelevantmovingforward. thepopulationandeconomicdevelopment,ChinaisinpositiontobecomeThisDigitalMegatrendsinChinaWhitePaperhighlightstheseven anessentialpartoftheworld'seconomy.AccordingtotheChinaInternetmostsiqnificantdigital-relevantmegatrendsoccurringinChina NetworkInformationCenter,asofDecember2020,thenumberofChineseTheWhitePaperincorporatessub-trendanalysisundereach internetusershadreached989million²,andtheintermetpenetrationratemegatrend,globalassessmentsintermsofthetrenddevelopment hadreached70.4%2.Withsuchavastnumberofconsumerscomingonlineinotherregionsaroundtheglobe,andimplicationsforthelogistics andreinventingdigitallife,thepoweroftheinternetcaninfluencethecourseindustry. ofdevelopmentforanytrend.NoregionbetterillustratestheemergenceofdigitaltransformationthanChina Source:1,NationalBureauofStatisticsofChina;2.The47thChinaStatisticalReportonInternetDevelopmentpublishedbytheChinaInternetNetworkInformationCenterinFebruary2021 02 *sincetherelevantdata/researchonChinaofthispaperissolelybasedonandassociatedwithChinesemainland,forthebenefitofthispaperChinarefersonlytotheterritoryofChinesemainland E-CommerceMegaTrendstoWatch EXECUTIVESUMMARY WhatAreTheSevenMostSignificantDigitalMegatrendsInChina? ExperienceMoreinChinameansexploringnewconceptsConnectedConsumersusevariousdevicesandinterfacesto businessmodels,andlifestyles.Consumersareincreasinglyconnecttotheinternettointeractwithdigitalcontent,services tech-savvyandlookingforauniqueshoppingexperienceandexperiences.Thisdigitalconnectivityhasalteredallaspects andproductsandincreasinqlyprefertospendmoneyonoflife.Stayingrelevanthasneverbeenmorechallengingfor experiencesoveracquiringthings,especiallyindevelopedbusinesses,giventherapidinnovationdrivenbythiswidespread markets.connectivityandlrelatedtechnologies ShoppingReinventedreflectshoweconomicandtechnologicalShiftingMarketFrontiersAssomeareasoftheglobebecome over-farmed,over-populated,orotherwisereachtheirmaximum shiftshaverewrittentheshopperjourneyholistically.Today, anqbul/nqsn[ous!asodandasoumKeuno[esi6uididous potential,othersgaindistinctionfortheirunexploitedpotential. relationshipbuilding.Consumersareredefiningshoppingbecausetheyexpectbrands/businesses/retailerstosatisfy theirneedsandvaluesbyofferingaunique,convenient,andSharingEconomyTheincreasingpresenceofsharedproductsor technologicallyadvancedexperience.servicemodelsisgainingpopularityamongconsumers.Itis increasinglyimportanttoconsumerstoaccessanitemandnot andthreateningdirectownership SmartCitiesandSmartHomesrefertotheinterconnectednessofthingsandproducts.Homesmanufacturedsmarterare nighlycustomizecltothehomeowner'spreferences,with BuyingTimeTimeisincreasinglyacrucialcommoditythatmore real-timefeeclback/adjustmentstotheexternalenvironment,peoplearewillingtobuy(orspendtoretain).Aboutmorethanjust connectiontoacentralhub,ormanagementofdevices.comvenience,itisalsoaboutoutsourcingtasks. 03 E-CommerceMegaTrendstoWatch CONTENTS CONTENTS DigitalMegatrendsDeepDive05 ExperienceMore:06 ShoppingReinvented13 SmartCitiesandSmartHomes20 ConnectedConsumers27 ShiftingMarketFrontiers34 SharingEconomy40 BuyingTime45 Summary51 04 Readytodivedeepwithus? Digitaltransformationisnotjustforthebigplayers.Itcanhappenanywhere,atanytime,andtoanyoneinChina. Inthissection,weinviteyoutoexplorehowdigitaltransformationshapesthebusinessworldinChina. Wewillwalkyouthrougheachofthesevenmegatrendsinthefollowingsteps: •Overviewanddrivers .Sub-trends •Regionalaspects •Implicationsforthelogisticsindustry 01ExperienceMore arealsolookingforanexperiencethatengagesthemmorephysicallyandmentally KEYDRIVERSBEHINDTHEMEGATREND: China'sextraordinaryeconomicboomhasacceleratedthepaceofurbanization.AccordingtotheSeventhPopulationCensusconductedin2020,about63.9%1o