Brand Finance Hotels 50 2022 is an annual report that ranks the most valuable and strongest hotel brands in the world. The report is based on a methodology that takes into account factors such as brand strength, financial performance, and customer loyalty. The top five hotel brands in the report are Marriott International, Hilton, InterContinental Hotels Group, AccorHotels, and Hyatt Hotels Corporation. The report also includes brand spotlights on individual hotel brands, such as Hilton, NH Hotels, Taj, and Indian Hotels Company Limited (IHCL). Brand Finance is a leading brand valuation consultancy that has been helping companies and organizations connect their brands to the bottom line for 25 years. The company offers a unique combination of expertise in marketing, market research, brand strategy, visual identity, tax, and accounting. Brand Finance is regulated by the Institute of Chartered Accountants in England and Wales and is the first brand valuation consultancy to join the International Valuation Standards Council.