The AugmentalityShiftU.S. Report by Ipsos highlights the growing demand for AR experiences that provide real utility to consumers' daily lives. The report emphasizes that AR can fuel an extraordinary journey for brands, from awareness to loyalty, and help build authentic relationships with consumers. The report suggests that brands can take advantage of AR by following five easy steps and provides a methodology for understanding the impact of AR on consumer behavior. The report concludes that while many brands have recognized AR's potential, there is still a disconnect between the endless possibilities of AR and the accelerating expectations of consumers. The report suggests that brands need to close this gap and recognize that AR is more than just fun and games, with shopping being the main reason for using AR for 6 out of 10 consumers.
