The Q2 2022 Digital Services sector update by GP Bullhound highlights the growing dominance of Salesforce in tackling various challenges, particularly in online commerce for large retailers. The strong demand for Salesforce's capabilities is reflected in the 36% growth of its Commerce Cloud (formerly Demandware) revenue. The shift to e-commerce has led to strategic acquisitions by key consolidators in the space, including IBM, Atos, Globant, Infosys, and PwC. The use of data is becoming increasingly important for consumer-focused organizations, and strategic M&A within retail data capabilities continues to grow. The media monitoring market is projected to grow at a CAGR of 13.5% between 2022 and 2027. The report also mentions recent digital services advisory deals, including Talon Outdoor, LDC, Mekanism, and Equistone Partners Europe.
