The PwC Global Consumer Insights Survey China report highlights the four pillars of change that are transforming the market and their implications for businesses. These pillars include consumer behavior shifts, a refocus on brand values, the new supply chain reality, and the consumer metaverse and store transformation. The report emphasizes the importance of sustainable growth in the face of current market uncertainties, such as the resurgence of COVID-19 and mounting pressure on China's economic recovery. Retailers and manufacturers have simplified their supply chains and streamlined their product lines, but the ongoing pandemic, geopolitical tensions, energy crisis, and inflation have added to the uncertainties. The report concludes with recommendations for businesses to chart new paths to sustainable growth.
