This report focuses on the importance of customer service in driving business growth and success. It highlights two emerging growth areas for companies: unlocking the benefits of customer focus and avoiding common customer service traps. The report emphasizes the need for companies to prioritize customer service in order to attract new business, boost retention, and increase sales. It also stresses the importance of getting buy-in from all levels of leadership and making necessary changes to tools, processes, and mindset. The report concludes that customer service is a key differentiator between companies and that it is essential for companies to prioritize customer service in order to succeed in the next chapter.
