The Vidyard 2022 Video in Business Benchmark Report examines how businesses are using video to support their sales, marketing, and communication initiatives. The study, based on data from over 1.35 million videos collected from Vidyard customers over a 12-month period, found that video uptake continued to grow in 2021, even as organizations returned to business as usual. The report also investigates the types of live video that companies are using to better understand its place in the post-pandemic world. The findings indicate that video has become a crucial tool for sellers, marketers, and internal comms teams.
